Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Collierville
Collierville is a town in Shelby County, Tennessee, United States, and a suburb located in the Memphis metropolitan area. The town had a population of 43,965 at the 2010 census.[5]
Collierville is a town of large houses and considerable retail expansion. Smaller, older houses are still found in the heart of Collierville, mainly between Byhalia Road and Collierville-Arlington on the east and west and Shelton and Highway 72 on the north and south. Some industry, notably Pepsi and Carrier, still dots the areas located south of Poplar Avenue.
Collierville is home to the Avenue at Carriage Crossing, an 800,000+ sq ft shopping center which opened in October 2005. Baptist Hospital, Collierville, serves the medical needs of the town’s residents. Collierville will become part of the Interstate 69 highway plan integrating Bill Morris Parkway (SR 385) as Interstate 269, part of this USDOT project linking Canada and Mexico with the United States.
Collierville was chosen as one of Relocate-America’s Top 100 Places to Live in 2008.[6] In 2014, Collierville’s historic town square was ranked by Parade Magazine as the “Best Main Street” in America.[7]